A Brief Introduction to Sandler Sales Training

An experienced staffing and recruitment executive in Roswell, Virginia, Robert Persiano has served as chief operating officer of Seneca Resources in nearby Reston since 2019. In addition to his bachelor of science in business administration from the University of Central Florida, Robert Persiano has completed Sandler sales training.

Developed by David Sandler in the mid-1960s, the Sandler Selling System draws upon tenets of basic human behavioral psychology to drive sales for professionals and organizations around globe. Unlike other sales systems, which tend to emphasize the closing process, Sandler primarily concentrates on qualification processes. It demands that sales representatives ask the right questions of prospective customers rather than focusing myopically on providing the right answers.

To date, Sandler training has helped more than a million representatives boost overall sales figures while closing deals with greater ease. Although it avoids many of the traditional tricks of the sales trade, it allows sales professionals to seize and maintain control of customer conversations.