Thursday, January 21, 2021

Should I Lift Heavier or Lighter Weights?



The chief operating officer at Seneca Resources in Virginia, Robert Persiano is an experienced leader with more than two decades of experience in strategic sales, general management, and strategy solutions. Outside of work, Robert Persiano maintains an active lifestyle and enjoys weightlifting.

When it comes to weightlifting, many people debate about whether lifting heavier weights with less reps is better or worse than light weights with more reps. However, both strategies are valid because they both help people gain strength. The key with weightlifting is muscle fatigue. So, whether a person does 20 reps with a 5-pound weight, or five reps with the 20-pound weight, the end result should be that their muscles are tired.

For pure strength-building, light weightlifting does take longer because a person must perform more repetitions to get their muscles tired. Due to this, though, light weights are great for aerobic energy and can increase muscle endurance. This makes them a great option for people training for a marathon.

With heavy weights, the process of building strength is faster. Heavy weights let people target more specific muscles or muscle groups. This makes them much more viable for people who are building strength, alone. Heavier weights for strength building is much more time efficient than using light weights, but the body will only develop strength instead of also improving muscle endurance. 

Thursday, January 14, 2021

Staffing Trends to Watch Out for in 2021


A resident of Roswell, Virginia, Robert Persiano has been a business professional for over 20 years. As the COO of the staffing solutions company Seneca Resources, Robert Persiano keeps up to date on all the latest trends in the industry.


The biggest difference that is going to be seen in 2021 is a continuation of what started at the onset of the pandemic - the digitization of the workforce. More people are going to be working from home than ever before, and this is a good thing for staffing, as it allows businesses to hire outside of the physical areas that they would normally canvas. The hiring pool is suddenly much bigger thanks to the internet.

Along with people working from home, or just about anywhere, interviews will most likely see this trend as well. With video conferencing being a major trend now, a lot of recruitment is going to happen on platforms such as Zoom. Companies must ensure that they are technologically prepared for the leap to more online operations.

Contingent employees are going to be a much bigger resource than years before, as there is so much uncertainty in the business world right now. Hiring freelance or contract workers are going to give businesses the flexibility they need in case the economy and the rest of the world see more ill effects from the pandemic.

Thursday, January 7, 2021

The Benefits of the Sandler Training


Robert Persiano lives in Roswell, Virginia, and has worked as the COO of Seneca Resources in Reston, Virginia, since the beginning of 2019. As a business and sales professional, Robert Persiano participated in leadership training hosted by the Sandler Sales Training Center.


The founder of Sandlers, David Sandler, realized more than 40 years ago that the sales model was broken, and salespeople and their clients both deserved better, and he designed a new methodology based on behavioral psychology. Sandler Training offers business people a number of different courses, and the one to start with is in sales.

The sales training was put into place based on the commonality that most people in sales do not have formal education or training in the field. This training provides salespeople with the core skills they need to be better at their jobs and understanding their customer’s wants and needs.

Trainees will gain access to the Sandler Seller System, and also receive training in numerous areas regarding sales. When the course is completed the trainee should be able to start sales conversations and ask better questions, be able to uncover a prospect’s budget and understand what they are looking for, as well as improving overall performance and closing sales.

Sunday, December 6, 2020

A Brief Introduction to Sandler Sales Training


An experienced staffing and recruitment executive in Roswell, Virginia, Robert Persiano has served as chief operating officer of Seneca Resources in nearby Reston since 2019. In addition to his bachelor of science in business administration from the University of Central Florida, Robert Persiano has completed Sandler sales training.


Developed by David Sandler in the mid-1960s, the Sandler Selling System draws upon tenets of basic human behavioral psychology to drive sales for professionals and organizations around globe. Unlike other sales systems, which tend to emphasize the closing process, Sandler primarily concentrates on qualification processes. It demands that sales representatives ask the right questions of prospective customers rather than focusing myopically on providing the right answers.

To date, Sandler training has helped more than a million representatives boost overall sales figures while closing deals with greater ease. Although it avoids many of the traditional tricks of the sales trade, it allows sales professionals to seize and maintain control of customer conversations.